YOKOHAMA - principal partner of CHELSEA FC
YOKOHAMA feels close to sports teams who work hard daily to improve their skills and compete at the highest level through teamwork and fair play. To spread these values around the world, YOKOHAMA has chosen football as the most global platform and partnered with Chelsea FC, who are a prime example of such philosophy.
Since 2015 YOKOHAMA is main sponsor of Chelsea Football Club, one of the best English football teams in XXI century. YOKOHAMA logo will be visible on players shirts, stadium and many different places associated with Chelsea.
In October 2015, The Yokohama Rubber Co., Ltd. announced launching the limited edition of tyre called the BluEarth-A AE50 CHELSEA FC EDITION with the Chelsea Football Club logo on the sidewall. The tyre commemorates the partnership with the Barclays Premier League champions Chelsea FC, which began in July 2015. The tyre was released in Europe, Asia and South America. It was available in three sizes: 225/45R17 94W, 205/55R16 91V and 195/65R15 91H.
The commemorative BluEarth-A AE50 CHELSEA FC EDITION tyre was developed based on the high-performance, fuel-efficient BluEarth-A AE-50. The sidewall design was modified to include large, complementing logos of both YOKOHAMA and Chelsea FC, as a strong proclamation of their partnership. Like the BluEarth-A AE-50 from which it was developed, the new tyre delivers excellent fuel efficiency along with manoeuvrability and handling.