PREMIUM BRAND KNOWN ALL OVER THE WORLD FROM 1917
In 2017 YOKOHAMA brand celebrated 100 years of its history. The Japanese rubber company has been developing and improving technologies for high quality tyres since the age. The innovative and technologically advanced YOKOHAMA products enjoy the recognition of users all over the world.
YOKOHAMA in Poland
An official distributor of YOKOHAMA premium tyres in Poland and also representative of Japanese producer is ITR CEE Ltd. In addition to Polish market, YOKOHAMA tyres in ITR CEE distribution are also available in other Central-East European countries like Ukraine, Belarus, Kaliningrad (Russia), Bulgaria and Moldova.
The main assumptions of company strategy are increasing YOKOHAMA brand awareness, building an effective distribution network and constant increase of sales of passenger, light-truck and truck & bus tyres on these markets. There are also OTR and industrial tyres in company's portfolio, as well as motorsport tyres.
ITR CEE belongs to Japanese group ITOCHU, which is a global general trade company with around 120 subsidiaries in 63 countries. It was established in 1858 and since 1949 functions in current model. It is second biggest Japanese general trade organization, classified on 218th place on Forbes Global 2000 list from 2017.
YOKOHAMA Rubber Group consists of YOKOHAMA Rubber Co. Ltd, 142 companies and 43 subsidiaries around the world.
YOKOHAMA Rubber Co. is seventh biggest tyre producer in the world. In portfolio of established in 1917 company there are passenger, sports, light-truck, truck & bus, OTR and airplane tyres. Tyres are the leading branch of YOKOHAMA production but also other rubber products can be found in its portfolio and they are utilized in e.g. building, aviation, sports industries and in daily existence.
Tyres are produced in 13 factories (5 in Japan, 2 in USA and China and 1 in Thailand, Vietnam, Philippines and Russia).
YOKOHAMA pays a special attention to research and development, employing over 1000 people in R&D centres and investing around 100 mln USD per year. Tyres are tested in various conditions in Daigo or Takasu and also locally - in Europe summer tyres are tested on Nuerburgring track in Germany, while winter in Nattberg in Sweden.
YOKOHAMA tyres are placed in premium segment and are specially appreciated by sports and luxury cars enthusiasts. Satisfying the needs of this group is an important part of YOKOHAMA product strategy.